Folks hear "free audit" and figure there's a catch. Somewhere at the end there's a sales pitch, a contract, or a pile of jargon meant to scare you into buying something. Not here. The free website audit for Maui businesses has no charge, no pitch, and no catch.
I'm Tanner. I'm a Maui firefighter, and I build websites between shifts. When I look at your site, I'm looking for the same things your customers notice, whether they say so or not. Here are the five things I check first, so you know exactly what you're getting.
1. Speed: Does It Load Fast on an Island Connection?
Your customers aren't all sitting on fast office Wi-Fi. They're in a parked car in Kahului, on a job site Upcountry, or somewhere along the coast with one bar of signal. If your site sits there spinning, they leave.
I open your site on a phone, on a regular connection, and watch what happens. Do the words show up right away, or does it wait on giant photos and heavy add-ons? The sites I build are made to be fast on island connections, so I know what fast feels like, and I'll tell you plainly how close yours is.
2. Phone: Can You Use It With One Thumb?
Most people will see your site on a phone first. So I hold the phone the way a real person does, in one hand, and try to use it. Can I read the text without zooming in? Can I tap the buttons without hitting the wrong one? Does the menu open and close the way it should? Is anything cut off on the sides?
A Kihei contractor's site might look great on a big computer screen and still be a mess on a phone. That's the version your customers actually see.
3. Google: Do You Show Up With the Right Info?
Next I search for you the way a customer would. Something like "coffee Wailuku" or "contractor Kihei," and then your business name. I check whether you show up, and whether what Google shows is right: your hours, your address, your phone number, and your website link.
If your Google listing says you're open on Sunday and you're not, that's a customer standing at a locked door. I also take a quick look at the basics on your site that help Google understand what you do and where you are.
4. A Clear Next Step: Do People Know What to Do?
Every website has one main job. For a Wailuku coffee shop, it might be getting people to look at the menu and stop by. For a Kihei contractor, it's getting someone to call or ask for an estimate. For a vacation rental, it's booking.
I look at your homepage and ask: what do you want a visitor to do, and how easy is it? Is there a clear "Call," "Book," or "Get a Quote" button near the top? Is it on every page? Or is it buried three taps deep at the bottom? If a customer has to hunt for it, many won't bother.
5. Can Everyone Use It? (Accessibility Basics)
Not everyone sees, hears, or moves the same way. Some of your customers have poor eyesight, some use a screen reader, and some can't use a mouse. Your kupuna customers count too.
I check the basics: Is the text big enough and dark enough to read against the background? Do photos have descriptions a screen reader can say out loud? Can you get around the site using just a keyboard? The sites I build meet a common accessibility standard called WCAG AA. You don't need to know the name. You just need to know everyone can use your site.
What You Get at the End
You get a plain-language rundown of what's working and what's quietly costing you customers. No scare tactics. No jargon. If your site is in good shape, I'll tell you that too. I'll email your results to you.
What you do with it is up to you. Fix it yourself, hand it to whoever built your site, or ask me. Either way, you'll know where you stand.
Want Me to Take a Look?
Send me your site. Free website audit, no charge, no pitch, no catch: Request your free audit.